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ABOUT ME

Our external advisory board, this year consisting of 24 experts from 20 leading global research organizations.

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1st February 2019

‘That’s a good question…’ Interviewing for content writing

The best response an interviewer can get? ‘That’s a good question…’ Creating content often means interviewing people with a story to tell. Could be an artist, a celebrity or the guy covered in tattoos. To get the best answers out of your very short window of opportunity means knowing the ground rules. Interviewing is a […]

24th October 2018

So, Content Marketing, how does that work?

Content Marketing is being touted as the greatest invention since the internet to attract new leads to your business. Is there any truth in that? We’d say, ‘some, but don’t believe all the hype’. So what is Content Marketing? Quick Content Marketing 101. You know in the past when you opened a Google Adwords account […]

25th January 2019

Content Marketing for Entrepreneurs

We were asked to produce a piece of long form content for a well known multi-national. They wanted to explore the relationship between adventure-seekers and entrepreneurs. The following is the result of our research and content writing – in draft form – including all the copy mark-ups and call-outs although they’re not live. It’s a […]