Creating a brand identity for your business is more than just designing a logo. Of course, a standout logo that is memorable, individual and distinct from your competitors is important but creating a small business brand is much more than that. It’s about personality, ethos, style and your market. What’s going to appeal? How can you establish yourself? What’s going to connect with your potential customers? And what do you need to do to get them to buy from you rather than your competitors?
That’s where a branding agency comes into its own. We’ll work with you to define what you stand for: your values, goals and positioning. And most importantly, where do you want to get to. Some companies have big ambitions from the get-go. Others want to grow organically. There’s no right or wrong answer. It’s all about what you feel comfortable doing.
That’s when the design work starts. Based on your strategy or marketing plan if you have one, we’ll craft a design that encapsulates what you want to project to the world. Authentic to your business. Unique within your sector. And with exact cues that will appeal to your target audience.
We’ll work with you throughout. Refining, redesigning, changing, trying out different colours and fonts and graphics and vectors until you get exactly what you want. All based on an agreed, cast iron fee (not an hourly rate) – and we’ll even spread the cost to help you get up and running first before we raise the invoice.
So what have you got to lose? Initial consultation (or as we call it a chat with our designers over a cup of coffee) is free – so why not drop us a line or give us a call?
Want to see some examples of logos we have designed? See some here.